As I Am

As I Am Smoothing Gel As I Am Smoothing Gel is perfect for wherever and whenever you want your hair to "lay down and stay awhile." Unlike other gels, it doesn't contain harsh ingredients, and is made with organics which...

As I Am Long and Luxe GroYogurt Leave-in Conditioner: Eases wet combing. Adds moisture and shine. Helps strengthen hair to support greater hair lengths. Prepares your hair for styling. A must use before gel or setting cream to avoid flaking....

As I Am Curling Jelly Coil And Curl Definer Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen. Easy to use...

As I Am Coil Defining Jelly Provides lasting definition, hydration and shine. 8 oz.

Avocado Shea Cowash CLEANSING CONDITIONER Born CurlyTM Avocado Shea Cowash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enough for daily use. Great for all hair types. Highly recommended for hair that tends to...

As I Am Leave-In Conditioner A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder keeps tangles away and...

As I Am Long and Luxe Curl Enhancing Smoothie Curl Defining Creme: Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula moisturizes and conditions. Light weight, hydrating formula – No residue...

As I Am Long and Luxe Scalp Serum Strengthening Hair Treatment: A Nano Serum. The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and...

As I Am Hydration Elation Intensive Conditioner Moisturizes deep within the hair shaft  Smooths and aligns cuticle layer Strengthens weak areas and repairs split ends Promotes shine Infused with pure herbal ingredients that stimulate the scalp and hair roots Helps...

Experience the superb performance of As I Amproducts with this economical starter set. Designed to nurture and style the texture that’s naturally yours.A wonderful collection of products formulated with an impressive assortment of nature’s finest organic ingredients. Generous 3-ounce sizes....

Argan Leave-In Conditioner & Detangler Born Curly Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which helps keep hair strong and healthy by minimizing combing breakage. Ingredients Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*,...

As I Am Twist Defining Cream As I Am Twist Defining Cream provides the ultimate hydration and contains a wondrous organic compound blend that works to block build-up and stimulate healthy hair growth. Produces shiny, well-defined twists and twist outs...

As I Am Coconut CoWash Cleansing Conditioner As I Am Coconut CoWash Cleansing Conditioner contains a special blend of natural ingredients for healthy hair growth and removing product build-up from your hair between regular washing. Spreads easily throughout hair Gently...

As I Am Long and Luxe Strengthening Shampoo A special blend that works to promote healthier hair and scalp. Detangles hair and cleanses scalp gently. Helps hair become long and strong. Prepares hair for styling.  Cleanses hair and scalp gently...

As I Am Born Curly Shea And Cocoa Butter Balm Born CurlyTM Shea & Cocoa Butter Balm provides lasting lubricity and hydration to both hair and skin. It seals in moisture and gives dry, rough hair and skin a healthy, glowing...

As I Am DoubleButter Cream   As I Am DoubleButter Cream is a blend of natural butters and organic oils meant to hydrate your natural curls and coils. Size: 8 oz. Benefits Locks in moisture Gives dull dry hair softness, shine and manageability...

Rosemary Vanilla Twist Defining Smoothie Born CurlyTM Rosemary Vanilla Twist Defining Smoothie delivers high definition twists and twist-outs styles that are smooth, soft and shiny. This frizz-fighting formula moisturizes and conditions without a residue buildup. Formula is non-flaking when used as...