As I Am

As I Am Coil Defining Jelly Provides lasting definition, hydration and shine. 8 oz.

Avocado Shea Cowash CLEANSING CONDITIONER Born CurlyTM Avocado Shea Cowash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enough for daily use. Great for all hair types. Highly recommended for hair that tends to...

A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for...

As I Am Long and Luxe Curl Enhancing Smoothie Curl Defining Creme: Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula moisturizes and conditions. Light weight, hydrating formula – No residue...

As I Am Long and Luxe Scalp Serum Strengthening Hair Treatment: A Nano Serum. The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palmetto help rejuvenate the scalp for healthier follicles and...

Experience the superb performance of As I Amproducts with this economical starter set. Designed to nurture and style the texture that’s naturally yours.A wonderful collection of products formulated with an impressive assortment of nature’s finest organic ingredients. Generous 3-ounce sizes....

Argan Leave-In Conditioner & Detangler Born Curly Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which helps keep hair strong and healthy by minimizing combing breakage. Ingredients Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*,...

As I Am Coconut CoWash Cleansing Conditioner contains a special blend of natural ingredients for healthy hair growth and removing product build-up from your hair between regular washing. Spreads easily throughout hair Gently cleanses hair and scalp Adds and helps...

As I Am Long and Luxe Strengthening Shampoo A special blend that works to promote healthier hair and scalp. Detangles hair and cleanses scalp gently. Helps hair become long and strong. Prepares hair for styling.  Cleanses hair and scalp gently...

As I Am Born Curly Shea And Cocoa Butter Balm Born CurlyTM Shea & Cocoa Butter Balm provides lasting lubricity and hydration to both hair and skin. It seals in moisture and gives dry, rough hair and skin a healthy, glowing...

A blend of hair’s favorite natural emollients and botanicals, whipped to a "just-right" light consistency. Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime lubricity, shine and softness Ingredients:Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Glycerin, Betaine, Phyllanthus...

As I Am DoubleButter Cream   As I Am DoubleButter Cream is a blend of natural butters and organic oils meant to hydrate your natural curls and coils. Size: 8 oz. Benefits Locks in moisture Gives dull dry hair softness, shine and manageability...

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level....

Rosemary Vanilla Twist Defining Smoothie Born CurlyTM Rosemary Vanilla Twist Defining Smoothie delivers high definition twists and twist-outs styles that are smooth, soft and shiny. This frizz-fighting formula moisturizes and conditions without a residue buildup. Formula is non-flaking when used as...